Bachelors in Science, abbreviated as BSc, is a widely sought-after undergraduate degree that offers students a comprehensive foundation in various scientific disciplines. This degree program equips students with theoretical knowledge, practical skills, and critical thinking abilities necessary to understand and contribute to the advancements in the scientific world.
A BSc degree provides students with the opportunity to specialize in specific scientific fields such as biology, chemistry, physics, mathematics, computer science, environmental science, and many more. Students are exposed to a rigorous curriculum that combines classroom lectures, laboratory experiments, research projects, and fieldwork to develop a well-rounded understanding of their chosen field.
The BSc program encourages students to think analytically, solve complex problems, and conduct independent research. It fosters a scientific mindset that promotes curiosity, creativity, and innovation. Graduates of a BSc program possess a solid scientific foundation, making them highly employable in a wide range of industries including healthcare, research and development, technology, environmental management, and education.
DSC 1.1 INTRODUCTION TO COMMUNICATION AND MEDIA
Theory:
Unit 1: Fundamentals of Communication- 15 hours Glossary of Communication; Communication: Meaning, Definition, Nature, Scope; Process of Communication; Functions of Communication; Emerging Trends in Communication: Digital transformation, social media impact, global communication trends
Unit 2: Types and Levels of Communication -15 hours
Kinds of Communication: Oral & Written, Verbal and Non-Verbal; Levels of Communication: Intrapersonal, Interpersonal, Group, Mass Communication; Differences between Levels of Communication; Communication Skills: Public speaking, effective writing, listening skills, interpersonal skills.
Unit 3: Communication Models -15 hours
Basic Models of Communication: Aristotle’s Model, Harold Lasswell’s Model, David Berlo’s Model, Shannon & Weaver’s Model, Osgood’s Model; Differences between Linear and Non- Linear Models; Contemporary Models.
Unit 4: Media and Mass Communication -15 hours
Characteristics of Media: Traditional and Folk Media, Print Media, Electronic Media, New Media; Media Theories and Effects: Agenda-setting, cultivation theory, uses and gratifications, media convergence; Ethics in Media: Ethical issues in journalism, media law, and regulations.
Practical:
1. Produce two Podcasts with reference to Public Service Announcement or Campus News.
2. Developing journalistic skills in students by giving assignments to write on any topic of their choice (Minimum of 5 assignments should be written)
3. Content Creation for Different Media Platforms (Social media platforms, digital storytelling, mobile journalism)
4. Public Speaking: Techniques for effective public speaking, voice modulation, and audience engagement with reference to social issues.
PSY-101 Basic Psychological Processes I
Theory:
Unit I: Introduction to Psychology -12 hours
• Definition and Goals of Psychology.
• Perspectives of Psychology: Psychodynamic, Behavioral, Humanistic, Cognitive, and Sociocultural perspectives.
• Scope of Psychology: Fields and Branches.
• Methods of Studying Psychology: Observation, Case study, Correlation, and Experimental Method.
Unit II: Learning -14 hours
• Meaning and Definition of Learning.
• Classical Conditioning: Pavlov’s experiment, Stimulus Generalization and Discrimination, Extinction and Spontaneous recovery.
• Operant Conditioning: Skinner’s approach to Operant Conditioning, Reinforcement: Schedules and Types of Reinforcement – primary, secondary, positive, and negative reinforcement); Punishment: Meaning and Types
• Cognitive learning: Insight Learning, Observational, Latent Learning, Transfer of Learning
Unit III: Memory- 14 hours
• Meaning and Definition of Memory; Process of Memory – encoding, storage, and retrieval.
• Types of Memory: Sensory Memory, Short Term Memory, Long Term Memory.
• Forgetting: Meaning and Causes • Techniques/ Methods for improving Memory.
Unit IV: Motivation and Emotion-16 Hours
Part A:Motivation
• Meaning and Definition of Motivation.
• Theories of Motivation: Instinct Theory, Arousal Theory, Drive Theory – motivational cycle, Cognitive Theory, Humanistic Theory
• Types of Motivation: Primary motivation – Hunger, Thirst, Sexual drive; Secondary Motivation – Achievement, Affiliation, Power
Part B: Emotion
• Meaning and Definition of Emotion.
• The Three Elements of Emotion: the physiology of emotion, the behaviour of emotion, the subjective experience of emotion.
• Theories of Emotion: James-Lange Theory, Cannon-Bard Theory; Schachter-Singer Theory; Lazarus Cognitive Theory
Practical:
Learning
1. Habit Interference
2. Maze Learning
3. Bilateral Transfer
Memory
4. Cueing on Recall
5. Retroactive Inhibition
6. Proactive Inhibition
7. Chunking on Recall
8. Directed Observation
Motivation
9. Academic Achievement Motivation
10. Intrinsic Motivation Scale
11. Dimensions of Friendship Scale Emotion
12. Emotional Intelligence
13. Emotional Regulation Scale
14. Oxford Happiness Scale
15. Emotional Maturity Scale
16. Fear Checklist
DSC 2.1 Print Media
Unit 1: Introduction to Printing and Digital Publishing (15 hrs)Development of Printing: Historical evolution of printing technology.; Types of Printing: Overview of various printing techniques (letterpress, offset, digital printing).; Typography:Basics of typography, font types, and their impact on readability and aesthetics.; Digital Publishing: Introduction to e-publishing, digital magazines, and only; e-newspapers.
Unit 2: Definition and Scope of Journalism (15 hrs)Nature & Scope of Journalism: Exploring the role and importance of journalism in society. Functions of Journalism: Information dissemination, interpretation, public opinion formation, watchdog role, entertainment. Kinds of Journalism: Investigative, interpretative, broadcast, digital, citizen journalism, and specialized fields (sports, science, health, etc.). Mobile Journalism and Photo Journalism - Techniques, ethics, and the role of photojournalists in storytelling.
Unit 3: History and Evolution of Indian Journalism (15 hrs)Brief History of Indian Journalism: Key milestones and development phases. Pioneers of Indian Journalism: J.A. Hickey: Founder of India's first newspaper. Raja Ram Mohan Roy: Social reformer and journalist. James Silk Buckingham: Contributions to press freedom. Annie Besant: Role in Indian independence through journalism. S. Sadananda: Establishment of important newspapers. B.G. Horniman: Advocacy for Indian nationalism.
Unit 4: Kannada Journalism (15 hrs)Origin and Growth: Early developments in Kannada journalism. Major Newspapers in Karnataka: Overview of leading publications and their influence. Recent Trends: Digital transformation, challenges, and opportunities in regional journalism.
Practical:
Submit a practical record with the following components:
01. Introduction to Software’s: InDesign and Adobe Photoshop
02. Review of Newspapers and Periodical Contents: Critical analysis of content, editorial policies, and news coverage.
03. Photojournalism: Submit a photo essay on historical, street, plays, campus, human interest
04. Design a campus newsletter with four pages
1. Page -1 Campus News
2. Page -2 Editorial Page
3. Page -3 Reviews & Page3
4. Page -4 Sports
DSC 3.1 Audio Visual Media
Unit 1: Evolution and Current Status of Radio (10 hours)Brief history of radio: origin, growth, and characteristics. Indian context: evolution of radio in India. Present status of radio in India: growth of AM and FM radio expansion, reach, and impact. Community radio: role and significance in rural and urban areas. Digital radio: emerging trends and future prospects.
Unit 2: Radio Programming and Writing (10 hours)Types of radio programs: news structure, presentation, and delivery; special audience programs. Principles of writing for radio: scriptwriting techniques clarity, brevity, and engaging storytelling. Audio production skills: use of sound effects, music, and voice modulation. Podcasting applications: creating and distributing audio content for digital audiences.
Unit 3: Development and Current Trends in Television (12 hours)Brief history of television: origin, growth, and characteristics. Public and private channels in India: growth and impact; role of private channels in shaping public opinion. DTH (Direct-to-Home) services. TRP, technology, and market trends: advantages, challenges, and growth. SITE (Satellite Instructional Television Experiment), BARC, and TAM.
Unit 4: Television Programming and Production Techniques (13 hours)Types of television program formats: reality shows and infotainment popular genres and their appeal. Production techniques: pre-production planning, scripting, and budgeting; production camera work, lighting, and sound; post-production editing, special effects, and finalizing content. Recent trends in television broadcasting. OTT platforms: impact of streaming services on traditional TV. Interactive TV and second-screen experiences: enhancing viewer engagement.
Practical:
• Radio Program Review Critically analyse radio content by reviewing news, talk, and music shows. Evaluate program structure, anchoring style, and target audience. Submit a comparative report on formats from both private and public radio stations.
• Radio Script Writing Write a script for a 5-minute radio program in any one format—news bulletin, interview, storytelling, or radio drama. Include cues for music, sound effects, and transitions.
• Podcast Production Produce a 3-minute podcast on a topic of your choice
• Television Program Review Review any two TV formats such as news, reality shows, soap operas, or documentaries. Analyse program structure, audience appeal, and production quality. Submit a comparative report.
• Short Documentary Produce a 3–5-minute documentary (individual or in groups of 3–5). Submit the script and behind-the-scenes photos via Google Drive. Use a mix of interviews, archival footage, and background music.
DSC 4.1 Media Laws
Unit 1: Concept of Freedom of the Press (10 hours)
Press as the Fourth Estate: Historical context and significance. The Press during the Emergency of 1975. Role of the Press in Democracy: Contribution to democratic processes and public opinion formation.
Unit 2: Freedom of Speech and Expression (10 hours)
Article 19(1)(a) and Article 19(2): Constitutional provisions related to freedom of speech and reasonable restrictions. Case Studies: Landmark judgments and recent cases impacting media freedom.
Unit 3: Media Laws (12 hours)
Defamation and slander: Definitions, legal implications, and notable cases. Libel: Meaning and its impact on journalism. Sedition: Relevant laws and historical context. Obscenity: Legal definitions and significant cases. Censorship: Types and justifications in media. Contempt of Court: Laws and landmark cases. Cyber Law: Media-related regulations under the IT Act, including Section 66A.
Unit 4: Specific Media Laws (13 hours)
Official Secrets Act, 1923: Key provisions and implications for journalists. Working Journalists Act, 1955. Parliamentary proceedings and privileges. The Press and Registration of Books Act, 1867: Regulatory framework for press registration. Copyright Act: Protection of intellectual property in media. Right to Information (RTI) Act, 2005: Its use in investigative journalism.
Practical:
• Case Studies on Legal Issues in Media
Freedom of Speech and Expression, Defamation, Sedition, Obscenity ·
Prepare brief case studies highlighting the legal context, court rulings, and implications for media practice.·
Parliamentary Privileges Examine the intersection of parliamentary reporting and media laws. Submit a short report with relevant examples and legal references.·
Right to Information (RTI) Choose a topic of public interest. File an RTI application and submit a report based on the response received, analysing its relevance to media and public accountability.·
Copyright and Cybercrime Write brief case studies on instances of copyright infringement and cybercrime affecting the media industry. Highlight legal actions and outcomes.
DSC 5.1 Reporting
Unit 1: Fundamentals of News Reporting (10 hrs)
Definitions: What is News? Characteristics of News. News Values: Criteria that make events newsworthy. Sources of News: Types of sources (primary, secondary). Techniques for sourcing news. Principles of News Writing: Accuracy, clarity, fairness, and balance. The inverted pyramid structures.
Unit 2: News Structure and Types (10 hrs)
News Structure: Organization of news stories. Elements of a news story. Types of Leads. Types of News Stories. Hard news and soft news. News Feature, investigative stories, editorial, op-ed, letters to editor, opinion pieces. Speech Reporting: Techniques for reporting speeches. Report on local events, covering different beats. New trends in reporting.
Unit 3: Roles and Responsibilities in News Reporting (12 hrs)
Qualifications of a Reporter: Essential skills and qualities. Beat Reporter: Definition and role. Different types of beats (politics, crime, sports, etc.). Correspondents roles, types and challanges, Stringers: Role and significance. Freelance Journalist: Definition, opportunities, Challenges and skills. Mofussil Reporting.
Unit 4: Conducting and Writing Interviews (13 hrs)
Interviews: Definition, importance, types and techniques. Interviews: Structured, semi-structured, unstructured. Techniques for effective interviewing. Methods of Writing Interview Stories: Transcribing interviews. Press Conferences: Preparation, coverage, writing press conference reports. Press Releases and Press Note.
Practical:
1. News Report & Lead Writing (Hard News)
Objective: To apply the inverted pyramid structure and incorporate key news values. Activity: Attend a real or simulated local event (e.g., college seminar, protest, or community activity) and write a 250-word hard news report.
2. Conduct an Interview and Write a Report
Objective: To learn effective interviewing techniques and story writing skills. Activity: Choose a public personality (e.g., teacher, NGO worker, sportsperson), conduct a structured interview, and write an interview-based story (300–400 words).
3. Beat Reporting Assignment
Objective: To understand the role and responsibilities of a beat reporter. Activity: Select a beat (e.g., crime, politics, education) and write a beat report based on field observation, interviews, or reliable news sources (250–300 words).
4. Simulated Press Conference
Objective: To practice real-time reporting under time constraints. Activity: Attend a simulated press conference, take detailed notes, and write a concise report (250–300 words).
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